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Growth & Marketing Lead

Posizione Aperta
il 28/12/2023



At Rollstack, we're revolutionizing how businesses share and communicate their data. Data-driven slide decks and documents are pivotal in sharing data and insights within organizations and outside. Our platform seamlessly integrates leading BI tools with popular presentation and documents platforms, automating and streamlining the reporting process for efficiency and impact. We're a dynamic, talented and innovative team committed to making a real difference in how companies present and utilize their data.

Rollstack counts as clients some of the best companies worldwide and is backed by Y Combinator, the most successful startup incubator in the world that produced the likes of Airbnb, Twitch, Instacart, Dropbox, Reddit, Doordash, Stripe, Coinbase, etc.

About The Role

This is Rollstack’s first GTM (Go-to-Market) lead. We are on the lookout for an ambitious and experienced Growth & Marketing Lead to spearhead our growth and marketing initiatives. The ideal candidate will be a creative 'hacker', strong storyteller who excels in both innovating and scaling successful strategies, and has a proven track record of owning and improving top-of-the-funnel metrics.

In this pivotal role, you will report directly to our CEO and be responsible for driving top-of-the-funnel growth, ensuring that our marketing strategies align with our business goals and contribute significantly to Rollstack's success

As a Growth & Marketing Lead, you will
• Take ownership of Rollstack’s top-of-the-funnel metrics and targets, ensuring they align with our overarching business goals.
• Develop and refine our product messaging and market positioning by gaining a deep understanding of our market, customers, and product.
• Implement and manage growth strategies across various channels, including but not limited to content creation, SEO, and social media.
• Develop and manage a content calendar to ensure consistent delivery of high-quality, compelling content that enhances the Rollstack brand and nurtures potential customers across channels like newsletters, social media, blogs, etc.
• Bring our customers' stories to life through engaging content such as case studies, podcasts, AMAs, and more, showcasing the impact of Rollstack.
• Work in close collaboration with the sales and success teams to create marketing collateral and resources that resonate with our users throughout their customer journey.

Who We Are Looking For
• Geographic Flexibility: Candidates must be based in the US or be willing to work on US timezones to align with our team and customer base.
• Proven Track Record: At least 5 years of experience in a growth marketing role including metrics ownership, with a strong preference for backgrounds in tech startups or fast-paced environments.
• Inspiring Storyteller: Exceptional writing, editing, and verbal communication skills. Candidates should demonstrate outstanding attention to detail and the ability to craft compelling narratives.
• Growth Expert: A solid track record with SEO, SEM, content marketing, and digital advertising, demonstrating successful campaigns and tangible results.
• Analytical Mind: Strong analytical skills with a data-driven mindset. The ability to analyze metrics and KPIs to guide marketing strategies and decisions.
• Leadership Qualities: Excellent leadership abilities, including team collaboration, stakeholder management, and the capacity to inspire and guide teams towards achieving growth objectives.

What You’ll Gain Working At Rollstack
• Innovative Impact: Join a Y Combinator-backed company and play a pivotal role in revolutionizing how your friends, family, and professionals worldwide work more efficiently.
• Global and Inclusive Culture: Embrace the freedom and flexibility of a fully remote workplace. We value and encourage diversity, welcoming individuals from all backgrounds, genders, and social groups.
• Advanced Tech and Mentorship: Work with cutting-edge technology and receive mentorship from world-class engineers, accelerating your professional growth.
• Quarterly Team Gatherings: Bond with your colleagues during our fun and rejuvenating quarterly team meetups. Bring your whole self, share your culture, and learn about others’.
• Strong Equity Participation: Everyone is a shareholder and get to participate in Rollstack’s success story with life-changing equity package.

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